AKQA Seeker


The Seeker is a hand-held device that leads to a predetermined destination using a compass-like pointer. This ‘fuzzy’ navigation allows users to create their own path; it gives you a destination, but how you get there and what you discover along the way is up to you. Map and creative agency AKQA worked closely with Onformative and Kudo to create fifty Seekers to support the launch campaign of the Infiniti Q30.

London, UK

Founded in 2012, we are part of a family of world-class design companies, alongside Barber & Osgerby and Universal Design Studio. We have a unique combination of design disciplines brought together by a common approach: a love of craft and of detail, materiality and innovative design thinking. Map’s founders are Edward Barber, Jay Osgerby and Design Director Jon Marshall. Our growing team is a multi-disciplinary mix of experienced industrial designers, strategists and innovation experts.







Images courtesy of Map
Photography by Joshua Lake